What Customer Targeting Can Do For You
Our reliable data can reveal actions that address target opportunity areas. We can help you identify:
- Campaign wins and losses
- Top tier customers
- At-risk customers & targets for re-engagement
- Customer lifecycle stages
- Opportunity Cost: Fund micro-targeted programs without increasing your budget
We have a 5 step process in approaching each client:
Step 1. Review: JSA reviews current marketing plans and data
Step 2. Plan: JSA works with your marketing and IT departments to get the required data
Step 3. Analyze: JSA processes your data and extracts actionable insights from your marketing data
Step 4. Implement: A comprehensive report is created with concrete recommendations that optimize your marketing ROI
Step 5. Optimize: A marketing analysis strategy and implementation plan are presented
GM’s, CFO’s and Marketing Pro’s:
Are you marketing to your best players?
Is your promotional credit spend delivering to your bottom-line or being wasted?
Is your Loyalty program driving loyalty…
and at what cost?
JSA’s Players club/ database marketing analytics give you a powerful, proven analytical process that syncs multiple player touchpoints such as:
Custom segmentation of accounts, trips, revenue and profitability See how our “Net” win system pinpoints over (or under) spending
Opportunity cost: see where reinvesting smarter earns you more
“We quickly reversed our prior year declines and went on to generate 36+ consecutive months of accounts, trips and revenue increases while maintaining profitability.
I continue to call JSA to new assignments because they help me and our teams succeed.”
COO of Potawatomi Casino,