MARKET ANALYSES AND FEASIBILITY STUDIES
Market Analysis & Feasibility Studies
Our team provides a result that is honest and sometimes even brutal in the final assessment. From simple to complex we can build studies such as queuing, sensitivity and optimization models which help better understand the risk and potential reward of all available options.
Customer Targeting
Through the use of data mining and analytics, we create a custom business model in order to gauge the profitability of your customers. Maximize your return by prioritizing how you service your customers depending upon what they contribute to your bottom line.
Slot Optimization
Our proprietary models calculate the true NET value of each game after deducting costs and marketing expenses. Each asset must be continuously evaluated in order to determine what games have earned floor space and which ones should be converted or replaced.
ELIMINATE THE GUESSWORK WITH CONCRETE RECOMMENDATIONS BACKED BY DATA
Not All Games Are Worth The Same
In every business, certain assets earn a higher return then others. By calculating the true NET profitability of your assets, our analytics determine which games hold the most value so that you can optimize your floor space.
JAY SARNO AND ASSOCIATES IS STILL THE LEADER IN CASINO CUSTOMER ANALYSIS
Grow Profitability by Engaging the Right Customers
Today’s business conditions mean that finding new customers is more costly than keeping them. Customer retention is no longer a one-size-fits-all strategy because not all customers are profitable. The key to success is to evaluate and target the right customers who can increase your profitability and stop spending your resources on those who don’t.
THE PROCESS
Review
Evaluate current marketing plans and data
Analyze
Examine and extract actionable insights from your data
Implement
Put our detailed tactics to action
Optimize
Create a comprehensive strategy that maps out your unique road to successful results