Testimonials

“JSA’s ability to dig for the data within our system allowed them to quickly pin-point exactly what the issues were with our database. We were increasing revenue, yet JSA proved we were spending on the wrong customer mix, which was killing profits. Within the first few months of these changes, Resorts recorded its first quarterly operating profit in five years.”

Aaron Gomes
Former Exec. VP
Resorts Casino, Atlantic City, NJ

“We quickly reversed our prior year declines and went on to generate 36+ consecutive months of accounts, trips and revenue increases while maintaining profitability. I continued to expand JSA’s role year after year because they helped me and our teams succeed.”

Rodney E. Ferguson
General Manager
Isleta Casino & Resort, Albuquerque, NM

“JSA helped us to implement and monitor a very comprehensive direct marketing campaign. We kept extending JSA’s engagement because the results their solutions provided exceeded our expectations.”

Dedren Bailey
Director of Marketing
Harlow’s Casino, Greenville, MS

“JSA is an excellent asset. The JSA team integrated seamlessly into our work culture and was well accepted by our employees. JSA was also an excellent resource for management”

Cathy Walker
Former GM of multiple Trump Properties

“While many consultants can ‘Talk the Talk’ when it comes to database analysis, JSA can ‘Walk the Walk’ because they have been in the shoes of the casino marketer.”

Joe Witterschein
Vice President
The Innovation Group

“Throughout my history with JSA, they have shown significant insight on how to reduce spending on poorly performing segments while predicting future inactive customers so that we can target them today before they become lost to our property due to inactivity.”

Ronald Johnson
Court Appointed Receiver
The LVH, Las Vegas, NV

“Our team was able to implement the JSA target customer mix and quickly turned our results around. Within the first few months of these changes, the previously poorly targeted segment attained profitability, our other programs kicked in and Resorts recorded its first quarterly operating profit in 5 years.”

Tim Ebling
CFO
Resorts Casino, Atlantic City, NJ

“We are already making changes based on JSA’s recommendations that will ensure our success as we keep focusing on better clients for my firm versus just more clients. Based on these changes I see us definitely growing our revenue.”

Vincent Iannace
CPA – Principal
Iannace CPA, LLC; Northfield, NJ